2314 performance marketingRemoteFresh role

Growth Marketing Manager, Lifecycle

Stripe
US Remote
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OVERVIEW

About the Role

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

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OVERVIEW

About the Role

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises.

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What you’ll do

As a Growth Marketing Manager, you will be a key driver of global marketing efforts to drive demand and revenue growth - designing, implementing, and optimizing scaled lifecycle campaigns across user segments and life stages. You will help create uncommonly great user journeys across email, dashboard surfaces, and content through a relentless focus on user experience and channel optimization.

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RESPONSIBILITIES

Responsibilities

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Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. product activation, revenue, cross-sell, retention)

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Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization

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Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale

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Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization

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Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing

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Who you are

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We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

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REQUIREMENTS

Requirements

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7+ years of work experience

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5+ years of experience in a marketing role designing and launching campaigns

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3+ years of experience analyzing and taking action on the performance of marketing campaigns

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3+ years of experience writing marketing briefs

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3+ years of experience leveraging data and ML-driven techniques

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DESIRABLE

Desirable Qualifications

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10+ years of work experience

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3+ years of email marketing/CRM experience

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3+ years of B2B marketing experience

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Experience with Marketo, Salesforce, and/or Salesloft

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Experience collaborating with sales teams

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